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Apple’s Smart Home Hub Launch Delayed Due to Siri Challenges

Mar 12, 2025
Bloomberg
Apple’s Smart Home Hub Launch Delayed Due to Siri Challenges

Apple announced this week that the release of its upgraded, more personalized version of Siri has been delayed. The company cited challenges in delivering the new Siri features, which are an integral part of the Apple Intelligence suite. As a result, the launch of these features, initially expected this year, will now take longer than originally planned and is expected to roll out in the coming year.

According to Bloomberg's Mark Gurman, the delay of the new Siri features has also affected the launch of Apple's much-anticipated smart home hub. The device, which was initially slated for release in March 2025, will now be postponed. The smart home hub, which is said to feature a six-inch touchscreen mounted on the wall, is designed to serve as a control center for smart home devices, and will also allow video calls, with much of its functionality controlled by voice commands via Siri.

Despite the delay, Apple has reportedly begun an internal testing program, allowing its employees to take the device home for feedback and testing. The company aims to refine its Siri technology and ensure a seamless integration with the smart home hub before its official launch.